Arup Kumar Sarkar is the Director of the Group. He has more than 21 years of experience in the area of Strategic Planning and in Sales and Marketing operations. He played a lead role in setting up the sales and distribution operations in Mumbai as Sales Manager and then helped turn around the Delhi business as General Manager. He managed all the Sparkling Flavor brands and oversaw the Integrated Marketing and Communications function as well before relocating to Seoul to head the Marketing function of the Coca-Cola Korea business. He played a key role in restoring growth momentum to the business and successfully launched Georgia coffee and glaceau vitamin water. In Jan , he returned to the country to lead the Strategy, Still Beverages and Innovation function and provided strong strategic leadership to the business. He took over the reins of the marketing and commercial function of Coca-Cola in late and is responsible for all the advertising, communications and media partnerships for The Coca-Cola Company in India. He is very active in the marketing community and has spoken in multiple industry forums. He also holds a directorial position in the Audit Bureau of Circulations. He has over thirty two years of experience in both the strategic as well as the operational aspects of management and has played a significant role in the evolution of Dr.